WORKS

From Book to 3D Storyworld: AMA is transforming the book universe “CaMaDe & Tomdidu”, based on Das Erbe Andrins by Alexander Volz, into an expandable, AI-powered 3D episodic format. The project transforms an existing literary property into a visually consistent storyworld designed for animation, social media and international adaptation.

Using hybrid AI production workflows, characters and environments can be developed into cost-efficient audiovisual episodes that can be scaled across different formats, lengths and languages. The concept extends far beyond film: the IP is designed for cross-media licensing, including books, comics, audiobooks, animated formats and merchandise.

The project demonstrates how AI can help publishers such as KünzlerBachmann Verlag evolve established stories into scalable entertainment brands — reaching new audiences, expanding into new formats and creating additional licensing opportunities while preserving the narrative core of the original work.

With a virtual Wilhelm Tell as brand ambassador, AMA has created a distinctive brand world for TELLsHELL that brings together Swiss heritage, outdoor culture and the emotional ritual of cooking over fire in a contemporary way. Rather than acting as a conventional advertising character, the avatar becomes the narrative link between product, origin and experience.

The versatility of the premium Model 1291 grill is brought to life through cinematic stories about community, craftsmanship and shared moments. Tell introduces the brand world, then deliberately steps back, allowing families, friends and hosts to become the true protagonists.

By combining brand strategy, avatar development and visual storytelling, AMA has created a scalable communication system for social media and campaigns — demonstrating how AI can transform products into distinctive brand worlds with character, recognition and narrative depth.

How can the identity of a fragrance be translated into a visual world that feels equally emotional and distinctive? For Pernoire’s YUMA, AMA developed an AI-powered brand concept built around exactly this idea: escaping the noise and entering the clarity of an alpine morning.

What would traditionally have required complex mountain shoots and extensive post-production was created entirely through AI-driven workflows. The result is a series of atmospheric high-end visuals with greater creative precision, flexibility and production efficiency.

YUMA demonstrates how poetic brand narratives can be transformed into powerful emotional imagery. For fragrance and luxury brands, AI opens new possibilities to stage products in extraordinary ways while creating visual campaigns that can be efficiently scaled across formats and channels.

How can dental expertise be communicated on social media in a way that feels both professional and approachable? For Zahnglück, AMA combines authentic on-location photography and filmmaking with carefully integrated AI-generated content. The result is a contemporary visual presence that communicates the team, atmosphere and professional expertise in a credible way while opening up new creative possibilities.

Real-life content builds trust, while AI enables additional visual worlds, educational formats and attention-grabbing concepts that would traditionally require significantly more production effort.

The result is a flexible social media workflow that brings together authenticity, information and brand communication — creating a consistent presence that builds trust, demonstrates expertise and engages potential patients.

Expertise becomes especially valuable when it does more than inform — when it turns a brand into an experience. This idea is at the heart of TURM KAFFEE’s social media concept, combining coffee and tea knowledge, creative product packshots and a custom-developed 3D barista avatar within one consistent digital brand world.

Educational content around coffee and tea culture is paired with high-quality AI-powered product visuals. At the centre, the virtual barista acts as an approachable brand ambassador, supporting barista courses and sharing expertise in a contemporary and engaging way.

The result is scalable content that makes knowledge visible, adds emotional value to products and strengthens brand recognition across formats.

When customers become part of the brand story, attention turns into genuine participation. That is the idea behind Captain Candy’s social media concept: in-store selfies are transformed into playful AI-generated video shorts, turning visitors into the protagonists of their own mini-stories — humorous, surprising and clearly rooted in the Captain Candy brand world.

The result extends the retail experience into a personal digital moment. By combining personalisation, entertainment and AI, the concept creates highly shareable content that supports interaction, brand engagement and organic reach.

It demonstrates how retail and social media can work together in a fresh and memorable way — turning a simple customer moment into scalable content with real experiential value.

Luxury becomes most powerful when product, atmosphere and storytelling merge into one distinctive visual world. For Fragrance du Bois’ Lucius and Lucius Maximus, AMA created premium AI-powered packshots and cinematic scenarios with a bold Roman-inspired aesthetic that reinforces the character and positioning of the fragrances.

Photorealistic product integration, generative brand worlds and digital characters make it possible to create campaign imagery with exceptional visual depth — without the logistical constraints of traditional locations and complex shoots. A complementary video trailer concept extends this visual language into motion.

The result goes far beyond product presentation. For luxury brands, AI opens new possibilities to create immersive, highly distinctive product worlds with greater flexibility, variety and production efficiency.

The AI Media Award is an international platform dedicated to outstanding creativity in AI-powered media production. Initiated by AMA – AI Media Agency together with the Smile Swiss Influence Award, it connects a new generation of AI creators with the advertising, media and creative industries.

The award recognises exceptional work across AI Advertising, Animation, Art, Fashion, Music and Narration, with an additional distinction for Swiss AI Content Creators. Entries are evaluated for creativity, concept, execution, innovative use of AI and impact by an international expert jury and community voting.

The 2026 finalists will be presented on October 27 at Kongresshaus Zürich, creating a stage for ideas that demonstrate how AI is redefining contemporary visual culture and storytelling.

Fashion gains impact when collections are not simply presented, but translated into distinctive visual worlds. For Betty Barclay, AMA developed an AI-powered fashion content concept that combines premium imagery, motion design and social media storytelling within one consistent brand expression.

Photorealistic fashion visuals, digital models and cinematic sequences create flexible assets for print, digital channels and point of sale — without the traditional constraints of locations, logistics or complex shoots. Complementary social formats add movement, immediacy and additional reach.

The result is a scalable content approach that brings together brand aesthetics, creative direction and efficient production — ideal for fashion brands seeking greater speed, more variation and new visual possibilities.

A product gains real impact when it is not simply presented, but placed within a visual world that feels both surprising and perfectly aligned with the brand. This idea shaped the launch of Maison Mollerus’ new TAMINS bag, for which AMA created a series of AI-powered product packshots. Rather than showing the bag exclusively in a conventional studio setting, it was integrated into unexpected everyday situations — elegant, refined and fully consistent with the brand’s identity.

AI expands traditional product photography by enabling visual scenarios that can be developed, adapted and varied with far greater flexibility. At the same time, the bag’s design, material quality and premium character remain firmly at the centre of every image.

The result is a series of striking visuals with broad application across campaigns, social media and digital channels. For brands, AI-powered packshot production opens new possibilities to present products faster, more creatively and with significantly greater visual freedom.

When expertise is given a distinctive personality, information becomes a story people are more likely to remember. For Samen Mauser, AMA created GUSTAV, a custom-developed 3D garden gnome who acts as a digital brand ambassador, communicating products, gardening topics and seasonal know-how in an engaging and contemporary way.

Across animated short-form content, GUSTAV shares practical advice on plants, gardening tools and care — entertaining, easy to understand and firmly rooted in the brand world. Individual topics become part of a recognisable, ongoing content universe with strong storytelling potential.

The project demonstrates how AI characters can make complex or educational content more accessible and emotionally engaging. For brands, this creates a scalable way to combine expertise, entertainment and long-term brand recognition.

Complex expertise creates the greatest value when it can be communicated clearly, credibly and with strong visual impact. For mycell, AMA developed an AI-powered corporate communication format that combines a professional Digital Twin with animated visual storytelling. Complex topics such as formulation technology, bioavailability and nutraceutical development are translated into a clear and contemporary format for specialist audiences.

A custom-developed AI presenter is combined with motion visuals, compositing and professional post-production to create one consistent communication system. This allows technically demanding content to be presented at a high level while also being adapted efficiently across languages and markets.

The project demonstrates how scientific expertise can be transformed into modern audiovisual communication — ideal for companies seeking to explain complex topics in a professional, accessible and internationally scalable way.

Some brand stories gain real power when they are not merely explained, but brought to life through a compelling narrative figure. This is the approach AMA developed for Shòu Lè Kãng: a cinematic AI-powered product film in which the digitally reconstructed Li Ching-Yuen guides the audience through the origins of the ingredients. Based on historical image references and documented descriptions, the legendary Chinese herbal expert was recreated respectfully as an avatar.

The journey moves across a wide range of Asian landscapes — from Sichuan and Guangxi to Korea and the Himalayas. Every location was created through generative image and video workflows rather than traditional location shoots. Licensed AI voice, music and lip-synchronised language versions allow the format to be adapted and scaled internationally.

The project brings together historical context, brand storytelling and virtual production within one coherent cinematic world — an approach well suited to brands seeking to communicate complex stories with cultural depth and strong visual distinction.

With the Pet Avatars Showcase, AMA creates photorealistic AI-generated animal characters as distinctive digital brand ambassadors for zoos, pet food companies, sustainable pet brands and lifestyle campaigns.

Unlike traditional 3D productions or shoots with real animals, virtual pet characters offer far greater creative freedom, flexibility and efficiency. Their appearance, personality, voice and behaviour can be precisely tailored to the brand — while remaining consistently available across campaigns, formats and channels.

From humorous social media shorts to branded storytelling, these characters can speak, dance, host, travel or appear in completely imagined worlds. Pet Avatars demonstrate how AI can transform animal-based communication into scalable, memorable and highly engaging brand content.

An AI-powered social media campaign that reimagines Switzerland through a playful, cinematic and sometimes unexpected lens. Across a series of short-form films and visual stories, familiar Swiss places, traditions and cultural icons are transformed into distinctive content designed for today’s digital platforms.

The campaign demonstrates how AI can expand creative possibilities while making content production faster, more flexible and scalable. Yet technology is only the enabler: every piece begins with an idea, a clear visual concept and thoughtful storytelling.

As an early mover in AI-powered media production, AMA combines advanced AI workflows with more than 20 years of traditional media expertise. “(A)I love Switzerland” is both a creative campaign and a showcase of what contemporary AI content creation can achieve for brands and social media.

Looking for a distinctive AI-powered social campaign? AMA develops the concept, visual language and production from idea to final content.

What happens when a real person comes face to face with her own digital twin? This question became the basis for an unconventional visual podcast concept developed for influencer Nina Kälble. AMA created a photorealistic AI Digital Twin that functions not merely as a digital replica, but as an active conversation partner.

Through the dialogue between the real person and her virtual counterpart, the format explores identity, authenticity, creativity and the future role of digital humans. Technology itself becomes part of the narrative, combining entertainment with a meaningful perspective on emerging forms of media.

As an early concept of its kind, the project demonstrates how Digital Twins can enable entirely new, personal and highly shareable storytelling formats — while giving brands and personalities a new dimension of digital presence and communication.

For KünzlerBachmann Directmarketing, AMA created an illustrative AI-animated explainer video for the kbDATA Webservice API. The aim was to make a technically complex software solution easy to understand through a clear, visually engaging narrative.

The animation translates key functions such as Search, Update, Enrich and Network into simple visual scenarios, showing how companies can find, correct, enhance and connect customer data directly within their systems.

By combining AI-generated illustration, animation and structured storytelling, AMA transformed software functionality into accessible branded content — demonstrating how AI can make technical products more intuitive, memorable and visually compelling.

Career-related content becomes far more effective when it is communicated with personality, humour and emotional accessibility. This is the idea behind the social media format AMA created for karriereplan.ch, featuring AI-generated 3D animal characters: a nervous meerkat and a calm tortoise who lead audiences through humorous short stories about careers, money and the search for the right job.

Virtual characters make even complex or serious topics easier to approach while creating strong recognition and long-term storytelling potential. At the same time, AI makes it possible to develop recurring characters, episodic formats and flexible visual worlds far more efficiently than traditional animation workflows.

The result is a scalable format for recruiting, employer branding and social media that delivers messages with humour, personality and continuity. It is a compelling solution for brands that want to earn attention through relevant content rather than simply buying it.

Existing visual assets can become far more than archive material — with the right creative direction, they can evolve into an entirely new cinematic brand world. This is exactly what AMA created for Health beyond Pills GmbH: a three-minute AI-powered product film for the innovative Demeter-certified SEKEM supplements, including hibiscus instant drink, saffron-ginger shot and Nigella Sativa oil.

Using existing photography as the visual foundation, the entire film was produced with motion AI — without outdoor shoots, set construction or on-location production in Egypt. The same workflow also delivered a versatile range of product packshots for landing pages, advertising and sales materials.

The result transforms existing content into a consistent, cinematic product experience with strong visual impact. For companies, AI opens new possibilities to reduce production complexity, create more variations and realise brand worlds that would traditionally require significantly larger budgets.

“MAX’s Hero Paws” is a one-minute AI-generated short film that transforms the visual language of winter sports into a playful cinematic dream. As Max, a sleeping dog, drifts into an imagined adventure, ski slopes, jumps and icy tracks become the stage for an exaggerated hero journey filled with speed, humour and visual spectacle.

Created entirely through AI-powered content production in just two days, the film demonstrates how radically production workflows are evolving. Yet the project is not about automation alone: storytelling, cinematic rhythm, visual consistency, editing, sound design and creative judgement remain essential.

MAX’s Hero Paws is a showcase of a new production logic — where AI accelerates filmmaking, while human direction continues to shape the idea, emotion and final experience.

A strong social media presence emerges when authentic brand moments and creative storytelling work seamlessly together. This is the approach AMA developed for haarfrei by lela, combining real on-location photography and filmmaking with carefully integrated AI-generated content to create a distinctive and recognisable visual brand world.

The hybrid production model brings together the credibility of traditional media with the creative freedom, speed and scalability of AI. Content is conceived specifically for social platforms and developed consistently across formats.

From strategy and editorial planning to production, publishing and ongoing optimisation, AMA provides one integrated workflow. For brands, this means less coordination, greater creative flexibility and a professional social media presence from a single source.

For blue Sport, AMA co-created “Emma’s Sportbar”, a virtual entertainment format that brings together human creativity, editorial storytelling and AI-powered media production. In a digital sports bar, AI-generated avatars — including former goalkeeper Pascal Zuberbühler alongside the characters Emma and Alberto — share their predictions for the upcoming football season.

The project demonstrates how high-quality virtual environments, digital characters and animated content can now be produced with far greater flexibility and efficiency than traditional 3D workflows. Generative image and animation models are combined with creative direction, editorial concepts and professional sound design.

Emma’s Sportbar shows how AI can extend creative possibilities for broadcasters and brands — creating scalable, engaging short-form content without replacing the human ideas behind it.

The future of professional AI-powered content production takes the stage in Zurich on October 27, 2026. AI Creator Day brings together internationally experienced AI creators, filmmakers, first movers and media experts to share practical workflows and real-world insights across film, storytelling, animation, digital characters, music and audiovisual production.

The focus is not on hype, but on professional application: how can AI expand creative thinking, accelerate production processes and open up new possibilities for media? Strong ideas, storytelling, aesthetic judgement and production craftsmanship remain the decisive factors.

Together with SAE Institute Zurich and swissAI, AMA creates a platform for knowledge, inspiration and exchange — for creatives, companies and media professionals who want to move beyond observation and use AI with confidence, purpose and creative ambition.

When established brand characters make the leap from illustration into a moving campaign world, they can create an especially powerful brand experience. For Metro Boutiques, AMA produced one of Switzerland’s first fully AI-generated cinema commercials, reimagining the brand’s iconic cats as consistent digital characters designed for the big screen and a highly memorable cinematic presence.

Dance, skateboarding, music and urban scenes combine AI-generated animation, sound effects and voice-over with traditional editing, professional sound mixing and high-end post-production to form a concise 15-second spot.

The project demonstrates how character-based branding can be translated into motion through AI with far greater flexibility and efficiency, without losing recognisability or brand identity. For brands, this opens up new possibilities to transform existing characters into dynamic, contemporary and visually striking campaign worlds.

For the album promotion “Michael von der Heide sings KNEF”, AMA developed an AI-powered visual campaign that connects the legacy of Hildegard Knef with a contemporary digital audience. At its centre is a specially created avatar of Knef, based on historical imagery from the 1970s, while Michael von der Heide interprets her songs in his own artistic style.

AI content creation made it possible to produce an emotionally rich teaser video for social media and album promotion within a highly efficient workflow. The project shows how music, memory and visual storytelling can be translated into new cinematic worlds without the complexity of conventional productions.

The result is a respectful bridge between heritage and innovation — using AI to give a musical homage a distinctive, modern visual presence.

When real personalities, digital twins and virtual influencers come together within one brand communication system, an entirely new form of social storytelling becomes possible. This was the idea behind the concept AMA developed for the Smile Swiss Influence Awards (SSIA), resulting in Switzerland’s first social media campaign of its kind. At its centre is Social Media Manager Nina, appearing alongside her AI Twin and the synthetic characters Tim, Claire and Jonas.

AI made it possible to create international locations, complex visual effects and imaginative scenarios with far greater flexibility and efficiency than traditional production would have allowed. Editorial strategy, creative direction and a clear brand perspective remained central throughout.

The pioneering project demonstrates how AI can expand social media through new storytelling formats, greater visual freedom and scalable content — without compromising authenticity, recognisability or clarity of communication.

Digital services become truly accessible when their functionality is not only explained, but made intuitive and engaging. This is the idea behind PetWork’s communication concept, where recurring digital animal avatars guide users through topics such as health, activity, feeding and data organisation while giving the app a distinctive and approachable personality.

The content strategy combines information with entertainment. Tutorials demonstrate how PetWork structures content from text, voice, images and documents, while playful PetCast formats create additional attention and a stronger emotional connection to the brand.

The result makes complex functionality easier to understand, more relevant and more engaging. For app and technology providers, the project demonstrates how AI avatars can turn sophisticated services into scalable content with personality and strong recognition.

Released in early 2025, “Cyber Jungle” was among the early AI-generated music videos to receive international recognition, highlighting the creative potential of this emerging production approach. While the concept and music were developed through traditional creative processes, the entire visual world was created using AI-powered tools — turning the song into a distinctive cinematic experience.

Surreal landscapes, fantastical creatures and flowing cinematic environments transform the music into an immersive visual journey that would have required considerable resources through conventional production methods.

The project stands for a new kind of creative freedom: artists and teams can realise ambitious ideas beyond traditional budget and production limits without losing control of their artistic voice. For those looking to rethink how music can be visualised, AI offers an exceptionally versatile medium — and AMA shapes it into cohesive, atmospheric and memorable filmic worlds.

When personal presence can be extended digitally with precision and realism, entirely new creative opportunities emerge for both talents and brands. As early as 2024, AMA created one of the early AI Digital Twins in Europe based on Veronika Kern’s existing photographic material. The virtual model can be used for editorials, commercials and branded content without requiring Veronika to be physically present at every production.

A showcase staged on the coast of Brittany illustrates this potential particularly well: the Digital Twin was placed in a sophisticated cinematic setting that would traditionally have required travel, complex logistics and time-intensive shooting.

For brands, this creates a flexible way to produce consistent content across different campaigns and visual worlds. For talents, a Digital Twin offers the opportunity to extend their presence in a realistic, scalable and creatively versatile way.

As one of the early AI short films worldwide, “The Secret of the Mountain Hut” demonstrates how quickly a new form of filmmaking can emerge. Created by AMA, the AI-powered film trilogy brings together technology, language and cinematic storytelling within a distinctive narrative world. What begins with a knitting sheep, a reading goat and a cooking cow in a remote Swiss mountain hut evolves into the story of a virtual animal band with one ambitious dream: the Eurovision Song Contest.

Produced in both English and Swiss German, the trilogy combines generative image and video technologies, AI-supported music, motion workflows and lip-synchronised dialect adaptation. Nominations at AI film festivals in Paris, Seattle, Tianjin and New York underline the project’s international potential.

A new version using current-generation models is planned for late 2026. The project is a strong example of how AI can open entirely new storytelling possibilities when technology is guided by strong ideas, dramaturgy and experienced creative direction.

Since 2024, Aimee May has represented a new generation of digital personalities at the intersection of fashion, music, entertainment and brand communication. As one of the early AI avatar projects, she has evolved from a virtual fashion model into a digital performer, DJane and brand ambassador with a consistently developed identity of her own.

AI-generated imagery, video, music, virtual performance and storytelling come together within one scalable content universe. Aimee can appear in editorials, campaigns, social media and immersive music formats — independent of travel, physical locations or traditional production conditions.

For AMA, Aimee May is simultaneously a character, a platform and a long-term innovation lab. The project demonstrates how virtual personalities can be strategically built, emotionally engaging and continuously developed across media — offering brands new possibilities for digital presence, storytelling and communication.