Privacy Policy

Spherix AG, CH-9000 St. Gallen, collects and processes personal data about you and, if applicable, about third parties (“third parties”). In this privacy policy, the term “data” is used synonymously with “personal data.”

This privacy policy explains how we process your data when you use our website www.ai-media-agency.com, make use of our services or products, interact with us under a contract, communicate with us, or otherwise come into contact with us. If necessary, we will inform you separately about additional processing activities not listed here.

If you provide us with data about other persons, we assume that you are authorized to do so and that the data is accurate. Please ensure that these individuals are informed about this privacy policy.

This privacy policy is based on the EU General Data Protection Regulation (“GDPR”), the Swiss Federal Act on Data Protection (“FADP”), and the revised Swiss Data Protection Act (“revFADP”). The application of these laws depends on the individual case.

Contact for Data Protection Inquiries

If you have any questions regarding data protection or wish to exercise your rights under Section 8, please contact us at:

Spherix AG, Geltenwilenstrasse 8a, CH-9000 St.Gallen
visions@spherix.ch

1. What Data Do We Process?

We process various categories of personal data, in particular:

Technical Data

When you visit our website, we collect technical data such as IP address, device information, and unique identifiers (e.g., cookies; see Section 9) to ensure the functionality and security of the website. These data do not allow direct conclusions about your identity but may enable identification when combined with other data.

Communication Data

If you contact us via email, phone, chat, or contact form, we collect the exchanged data, including contact details and metadata of the communication. If phone calls or video conferences are recorded for training or quality assurance purposes, you will be informed in advance. These data are generally stored for 12 months, and in specific cases for up to 10 years (e.g., emails in personal mailboxes).

Contract Data

This includes information related to contracts, services provided or planned, and data from the period prior to contract conclusion (e.g., credit checks). These data are typically stored for 10 years after the end of the contract, and longer in special cases.

Behavioral and Preference Data

To tailor our products and services, we analyze your behavior on our website and in our services. These data may be supplemented with information from third parties. Further details on tracking can be found in Section 9.

Other Data

We may also process additional data in connection with:

  • Legal proceedings
  • Security systems (e.g., cameras at events)
  • Access control to buildings
  • Investor management

The retention period depends on the specific purpose of use.

Much of this data is provided directly by you, for example through forms, communication, or use of our website. Providing certain data may be necessary for using our services or entering into a contract.

2. Purposes of Data Processing

We process your data for the following purposes:

  • Communication & Contract Fulfillment: Handling inquiries, customer service, and fulfilling contractual obligations
  • Marketing & Customer Care: Personalized advertising, newsletters, event invitations, promotional campaigns (see Section 9)
  • Product Development & Market Research: Improving our services through analysis of user behavior
  • Security Measures: Protecting our IT systems, access controls, prevention of security incidents
  • Legal & Administrative Purposes: Documentation, compliance with legal obligations, enforcement or defense of claims

3. Legal Bases for Processing

We process your data on the basis of the following legal grounds:

  • Consent, where required (e.g. for newsletters or tracking) – this can be revoked at any time
  • Contract fulfillment, when processing is necessary for providing our services
  • Legitimate interests, e.g. for marketing, IT security, or business development
  • Legal obligations, such as compliance with tax or regulatory requirements

4. Disclosure of Your Data to Third Parties

We only disclose your data if necessary for the purposes mentioned above:

  • Group companies: For coordinated services and marketing purposes
  • Service providers: Such as IT providers, payment service providers, marketing agencies, banks, and debt collection companies
  • Authorities: Where legally required
  • Third parties: If disclosure is legally necessary

If data is transferred abroad, we ensure appropriate data protection measures are in place (see Section 5).

5. Data Transfers Abroad

Your data may also be processed outside Switzerland or the EEA. In countries without an adequate level of data protection, we use standard contractual clauses or other safeguards to ensure appropriate protection.

6. Retention Period of Your Data

The retention period is based on legal requirements and the necessity for:

  • Contract fulfillment
  • Evidence preservation
  • IT security requirements

Data that is no longer needed will be deleted or anonymized.

7. Protection of Your Data

We implement technical and organizational measures to protect your data against unauthorized access, loss, or misuse, including:

  • Encryption
  • Access restrictions
  • Firewalls & backups
  • Security policies for employees

8. Your Rights

Under applicable data protection law, you have the following rights:

  • Access to information about how your data is processed
  • Correction of inaccurate data
  • Deletion of your data
  • Data portability (provision in a commonly used format)
  • Objection to data processing
  • Withdrawal of your consent

To exercise your rights, please contact us at: visions@spherix.ch.

9. Online Tracking & Advertising

We use tracking technologies (e.g. cookies, Google Analytics) to analyze user behavior and for personalized advertising. You may object to this or change your settings at any time.

10. Social Media & Third-Party Platforms

We operate profiles on YouTube, X (Twitter), Pinterest, TikTok, Instagram, and LinkedIn.
When visiting these pages, the privacy policies of the respective platforms apply.

11. Changes to This Privacy Policy

This privacy policy may be amended at any time. The current version is available on our website.

Last updated: November 2024