One of the first AI content campaigns in Switzerland goes live – in collaboration with the SSIA
AI-powered content creation is transforming the media landscape – and we aim to be actively at the forefront of this development.
Together with the Smile Swiss Influence Award (SSIA), we are launching one of the first AI-based content campaigns in Switzerland. At its core is the promotion of the new category “Best Swiss AI Content Creator”, which will be introduced as part of the internationally announced AI Media Award 2025.
The campaign features a multi-part social media content series across SSIA’s channels – with impressive AI stories that showcase the creative potential of artificial intelligence.
It highlights how surprising, versatile, and generative content can already be today – and demonstrates the creative power of AI avatars, digital twins, and artificial intelligence.
An interim conclusion after one month
What started out as a bold test run is already showing remarkable impact after a short time:
Reach and engagement are significantly higher than last year – despite already strong performance in 2024.
Critical feedback has been largely absent. The expected skepticism in the comment sections never materialized.
These results highlight the potential of AI-powered communication in the event context: When technology is used with intention, sensitivity, and creativity, new forms of dialogue emerge – approachable, scalable, and surprisingly personal.
The launch
Nina discovers a mysterious magic lamp in a vintage shop. A curious rub, a shimmer in the air – and suddenly she’s granted four wishes.
What will she choose?
Follow Nina on her journey through a world where AI and imagination merge.
More at: www.instagram.com/swissinfluence
