In the early 2000s, there were initial experiments with digital avatars and virtual stage performances. However, a breakthrough in public perception occurred only with the advent of improved hologram technologies and more advanced computer graphics. These technological advances made it possible to “resurrect” deceased artists such as Tupac Shakur during the Coachella Festival 2012—a phenomenon that caused a worldwide sensation.

The hologram technique used in such performances often relies on the principle of Pepper’s Ghost, a 19th-century technique. An image is projected onto transparent film or special glass plates arranged in such a way that the image appears to float on stage. Today, high-resolution projectors and specialized software are used to create three-dimensional images visible from all sides of the stage. The illusion is enhanced by the strategic use of light and shadow and the synchronous movement of the projections with the music.

One of the most remarkable examples of hologram technology use is the concert project “Abba Voyage,” currently being performed in London. The Swedish pop group ABBA, which gained worldwide fame in the 1970s, announced their return to the stage in 2021—in the form of digital avatars. These avatars were created using motion capture technology and the cooperation of the real band members, who recorded their typical movements and gestures. The show combines holograms with a live band, creating a fascinating blend of a concert experience from past and present.

The stunning animations for the “Abba Voyage” project were created by Industrial Light & Magic. ILM, founded in 1975 by George Lucas, is a pioneering force in the field of visual effects and is considered an industry leader in creating computer-generated images. For “Abba Voyage,” ILM played a crucial role by creating hyper-realistic digital avatars of ABBA’s band members. These avatars, brought to life through advanced motion capture techniques and detailed modeling, allow the band to perform on stage in digital form. By combining historical footage with the latest technologies, ILM has created a seamless illusion that allows the audience to experience the band as if they were performing live.

The project “Abba Voyage” has masterfully managed to captivate the audience in such a way that the virtual performance is almost perceived as a real show. Psychologically, the success lies in the fact that the show evokes deep emotional connections and triggers nostalgia. The realistic portrayal of the artists and the authentic reproduction of their music generate a strong emotional resonance that transports the audience back to ABBA’s glorious days. This creates an almost magical atmosphere in which the boundaries between past and present blur.

The technology for virtual concert performances is rapidly advancing. The increasing spread of Augmented Reality (AR) and Virtual Reality (VR), new opportunities for interaction between artists and audiences are opening up. Additionally, the integration of Artificial Intelligence will drive further innovations in how music is presented and experienced.

How Artificial Intelligence is changing the Music and Entertainment Industry

The AI project “Aimee May”, launched a year ago, shows how Artificial Intelligence opens new possibilities in the music and entertainment industry. It also changes the way music videos and live shows are conceived and presented.

Aimee May is one of the world’s first photorealistic AI avatars, publishing weekly AI fashion videos and now aiming for a career as a virtual DJane. Her first debut single “Cosmic Love” was published recently and shows how AI can redefine the boundaries of creativity.

The EDM track was composed by a music producer using a MIDI sequencer, with Aimee May providing the virtual voice and artistic appearance. This approach enables a new form of music production in which algorithms and machine learning are integrated into the creative process. The marketing is carried like a classic artist, with the music being distributed via digital music distribution platforms. A “Frame to Motion” AI technology was used for the music video, which enables the generation of images and motion sequences through “Prompting,” a kind of AI programming language, that appears photorealistic. The Aimee May project opens an innovative segment of AI-driven streaming shows. These shows, generated by Artificial Intelligence and Motion Caption, deliver impressively realistic performances, enabling organizers to establish a novel and forward-looking entertainment offer. This offer is particularly appealing for club owners and event organizers who want to provide their audience with an unparalleled experience. By merging the digital and real worlds, a captivating atmosphere is created. The audience is transported into a world where AI technology enriches art and creativity. Aimee May is a pioneer in an era increasingly shaped by artificial intelligence. With “Cosmic Love” and the accompanying music video clip, Aimee May demonstrates new paths that can be created through AI – and simultaneously opens new commercial opportunities for the music and event industry.

More information on the project: